Whatsapp Business App gives small business owners features like business profile to display important business information like a brief of what they do, opening and closing time, apart from common information like address and contact information. They also get a broadcast message option to reach out to customers who have interacted with them before. They will need to transfer business contacts to the business app manually.
Business owners can download the app for free from Google Play store or Appstore and use both the business and the personal app using the same number. This is a product for small businesses or single owner run businesses. We will talk more about the benefit brands derive from adopting Whatsapp chatbot as a channel to interact with their customers and by integrating it to an omnichannel solution. But let us first take a deeper look at what Whatsapp offers to different business sizes. Now it is being widely used by business in their pursuit of delivering better customer experience. are amongst the first companies to get the Business API from Whatsapp to test its usability in their respective industries. In India, businesses like – Book My Show, RedBus, Goibibo (Now merged with Makemytrip), Swiggy, Xiaomi etc. Whatsapp finally launched Whatsapp Business API in 2018 initially in beta mode and has already started changing the experience perception of the brands that got the early advantage to test it.
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